Planet X
15
Viral
+14.8%
The Objective
Planet X, a leading cycling brand, partnered with us to enhance their digital presence and connect with a wider audience. Despite a loyal customer base, their social media reach and engagement were underdeveloped. They needed a strategy that would amplify brand awareness and foster community interaction through engaging organic content.
The Strategy
Over the past year, we implemented a high-impact content strategy designed to captivate cycling enthusiasts and expand Planet X’s social reach. Our key initiatives included:
15 Content Days
Where we organised professional photoshoots and video production sessions to generate visually compelling content.
Viral Content Focus
To develop trend-driven video content to maximise visibility and engagement.
Platform Optimisation
strengthened and refined Planet X’s presence across key social platforms.
Community Engagement
helped foster interactions with cycling communities to build stronger brand loyalty.
Data-Driven Adjustments
continuously refined strategy based on analytics and audience insights.
The Results
Through targeted content creation, strategic platform management, and engagement-driven storytelling, we successfully propelled Planet X’s social presence forward. By tapping into viral trends and fostering an active community, we helped Planet X establish a strong, loyal audience and increased brand visibility.
Through our innovative approach, we achieved significant milestones: