Keplin Group
£41k+
4.12K
180+
The Objective
To launch and scale an affiliate programme on TikTok Shop, leveraging creator content to drive GMV and maximise sales.
The Strategy
Creator Partnerships
Collaborated with 50+ targeted creators each month to promote a diverse range of products.
Product Focus
Strategically selected high-performing and trending items to maximise engagement and conversions.
Optimised Content
Ensured creator content was tailored for TikTok’s algorithm, driving visibility and boosting store performance.and drive conversions.
The Results
Within the first three months, affiliates contributed to over 45% of total store sales, with more than half of all products sold coming through the creator platform. The campaign successfully created a viral moment, leading to a complete sell-out of brands dehumidifier range and proving the power of TikTok Shop in driving both sales and brand awareness.
Launch–Month 3