Pretty Little Thing
1 Million
+245%
+28.79%
700k
The Objective
To create a direct communication stream with new and existing customers via the Tiktok shop channel - building a solid community, driving instant product sales and building brand awareness across the platform.
The Strategy
Set Design & Layout
A visually engaging, on-brand set designed to enhance product visibility and create an immersive shopping experience.
End-to-End Live Planning & Moderation
Full live execution, from content planning and scheduling to seamless moderation, ensuring maximum engagement and a smooth shopping journey.
Increased Live Times & Volume (50-Hour Target)
Extended live hours to 50+ hours, optimising reach, capturing peak shopping times, and maximising sales potential.
Product Analysis & SKU Strategy
Data-driven product curation, showcasing high-converting items at the right times to boost engagement and revenue.
Design & Use of Stickers
Strategic TikTok stickers to highlight key deals, create urgency, and drive conversions.
The Results
(Compared to the previous month)
